CAMPAIGN Photography
Photography campaign helps provide people with fresh and vibrant images that are invaluable in helping put across a message. Photographs are quite simply the most effective and immediate way that an organisation, individual or company can tell their story.
Racist campaign
To me, Racism is the worst thing anyone can experience. It is an issue that is mostly found on the internet, it can also happen on the streets, in schools and in working environments.
I've watched video footage on the internet of police in the USA pursuing mainly black people on the streets and are verbally and physically abusive to them. This is giving me a bad impression of the police and it shows racism happens in professional jobs even in Football matches.
I've watched video footage on the internet of police in the USA pursuing mainly black people on the streets and are verbally and physically abusive to them. This is giving me a bad impression of the police and it shows racism happens in professional jobs even in Football matches.
This picture represents racism in football. This image shows an incident which happened in a football match between two players. Some people say it was an accident and some people say it was done on purpose. They have used the actual video footage and they took a picture of the incident. This incident involved Arsenal winger Abou Diaby and Chelsea captain John Terry. Rumors say Terry said racist remarks to Diaby seconds before the kick to the face. The photographer has captured an effective image because they have created an interesting composition by using the two football players in the same coloured shirts with the victim in the middle who is wearing a different coloured shirt.
The photographer has captured the aggression of the footballer's face in comparison to the other player's calm face. This is why I think this is an effective picture.
The photographer has captured the aggression of the footballer's face in comparison to the other player's calm face. This is why I think this is an effective picture.
Animal Cruelty
Animal cruelty can be either deliberate abuse or simply the failure to take care of an animal. Either way, and whether the animal is a pet, a farm animal or wildlife, the victim can suffer terribly. A dog is for life and a real family friend, not just for celebrations.
Deliberate cruelty may involve beating, shooting or stabbing animals, or setting them on fire. Neglect is not giving an animal necessary food, water, shelter or vet care. Because their misery is often prolonged, animals who die of neglect can suffer just as much as animals who are deliberately harmed.
The image of the dog above to me is in black and white to show that it's in bad conditions and it's suffering. The photographer has used the rule of thirds by placing the dog's eyes and nose in the center, making the viewer drawn to the dog's eyes so we can see the sadness of the dog.
The image of the dog above to me is in black and white to show that it's in bad conditions and it's suffering. The photographer has used the rule of thirds by placing the dog's eyes and nose in the center, making the viewer drawn to the dog's eyes so we can see the sadness of the dog.
Head hanging down, the donkey presses on in the blazing heat with its extraordinarily heavy load. The donkey has to carry all the human luggage by itself and it weakens the donkey. The donkeys sometimes have humans on their backs some weighing more than the donkey itself. If the donkeys slow down and refuse to move anymore, they are hurt by their owners. This is animal cruelty. It looks like the donkeys are fine carrying these things but it's torture for them. These people do not see the donkeys feelings and the effects it has on them.
These are two examples of animal cruelty, such as starving dogs who never get fed by their owners. The dog on the left is called Fly. When RSPCA inspector found the dog, she weighed just eight kilos. It looks as if Fly hasn't eaten in months and has suffered a lot. She was put down to end the suffering of this dog.
The dog on the right is called Apollo. A mother and a son found Apollo starving on the streets. When he was found he weighed 29 pounds, less than half of what he should weigh, with a body temperature more than 10 degrees below normal. He has been cared for over the past six weeks by volunteers at the PAOC (Paws Across Oswego County) animal rescue. He is very healthy and well now and has been given a new home.
The dog on the right is called Apollo. A mother and a son found Apollo starving on the streets. When he was found he weighed 29 pounds, less than half of what he should weigh, with a body temperature more than 10 degrees below normal. He has been cared for over the past six weeks by volunteers at the PAOC (Paws Across Oswego County) animal rescue. He is very healthy and well now and has been given a new home.
Animal Cruelty is a campaign that I feel strongly about. These are a few stories where animal cruelty has happened. But it is an issues that is happening everyday and it needs to be stopped.
MY IDEA AND MY PLAN
I'm going to use the Atrium for my photo shoot. I'm going to use a fellow classmate as a model to help with the project. My model is going to show some facial expressions to show the feeling of being racially abused. The photo shoot is going to be of the person I'm working with. I'm going to have everything in focus and I'll use extra lighting.
First Shoot
These are not good because the student is too far away and you cannot see his facial expressions. The close up worked well but his facial expressions doesn't look like he's being racially abused. I'll do another shoot and will improve them by doing more close ups just like the first picture. I will instruct the student too look more serious and upset because these are the emotions people are gonna feel when they are being racially abused.
second shoot
Worst picture
This is the worst picture because Khalid is supposed to be racially abused but he looks happy in this photo when Khalid is supposed to look upset.
Best Photographs
My aim was to make some pictures about racism. This is Khalid, he helped be a model of racism and make some photos representing it. These pictures are better then my first shoot because the other model didn't look upset. Khalid actually looked like he was upset while the other person didn't look like a victim of racism at all. You can tell by he is sad because of his expressions and the way he was covering his face that he was being a victim of racist abuse. These pictures were in a good angle as well.
Best picture
I say this is my best picture because of the way Khalid covering his face with his head down, he looks like he's crying and upset about his racist abuse.
Photoshop images
third shoot
I'm going to take pictures of three different races of people. They're are going to be taken in different angles. There is going to be a sad victim of Racism, and there will be someone smiling that they don't care about their racism or they that are being treated like proper people. The reason why I'm going to take this picture is to show that everyone is the same besides from their colour.
This photograph can be used for my racism campaign to represent victims of racism. I have chose this pictures because their facial expressions look like they have actually been racially abused. They look like they are staring right at the audience.
Photoshop images
Final design
Second racism design
Here I have edited the photographs by photo shopping it. Photoshop was very useful and made this boring picture stand out. I have used capital letters as my final image as it is meant to be used for a poster which helps get a message across to the viewer.
This is my best Photoshop picture because it's not a mess like usual but it is nice, simple and neat.
My plan for my next shoot is to take a picture of another group of people of different races. standing against the wall with different facial expressions this time I will use different models as the skin tones were not right for what I wanted to do.
Idea for fourth shoot
These are good photos because it shows different races of people shaking hands and being friends. It makes more sense than the other set of photos.
Worst picture
This is my worst picture because it is over exposed because I didn't set the white balance correctly. It is too bright and you can't even see the picture properly.
best picture
This is my best picture because the angle is good, it's clear and the exposure is great.
Final Images
For my next shoot, I'm going to focus on my Animal Cruelty campaign. I want to use a dog for my poster.
Animal Cruelty Campaign
I have taken pictures of my friends pet to use for my animal cruelty campaign.
Work done on photoshop
I have used these tools on the pictures below to create the images above by changing the colour, adding the text and logos to create a campaign poster.
Final image
Evaluation
I found this campaign project interesting because I looked at different things. Things like racism, animal cruelty and sports. The work I've made, I feel could be used as posters for the public to help raise awareness for these issues. My work was influenced by the photographers I looked at in the beginning of the project. The one I feel more strongly about is animal cruelty, this is the reason why I feel my strongest work is the RSPCA poster I created. Even though I haven't been able to capture an animal in real distress, I feel the colours I've used, the writing and the logo makes it look that the dog is unhappy.